Winfried Fuchshofen

Executive Director

After receiving an M. SC in Environmental Sciences and a Ph.D in Organic Agriculture from the University of Kassel, Germany, I started my consulting business. In 1995, my family moved to the United States. In 2002, I founded Organic Insights, Inc., a consulting company for organic farms, businesses, and organic certification agencies with my partner, Dr. Silke Fuchshofen. Research activities comprised the first Organic Market Export study, commissioned by the OTA, in 2004. Major clients during this time were several international organic certification agencies and major national and international organic brands.


In 2011 I began as the Executive Director of the Fair Trade Sustainability Alliance. I used the excellent relations established with certification agencies to create a small farmer and worker-centered, highly efficient, and innovative Fair Trade Program. I’m still doing this today, networking with like-minded professionals globally.

Winfried Fuchshofen